The Guardian revealed FIFA documents showing that the number of international matches each year has more than doubled to over 450.

According to The Guardian, FIFA's plan to market the sale of World Cup commercial rights to its member associations shows that its growth depends on increasing the number of matches, raising ticket prices, and debt financing.

The 25-page sales document, titled "FIFA Forward Enterprise Member Materials," obtained by The Guardian, proposes the formation of a new company to operate FIFA's commercial business and the sale of a 20% stake to American investor Joshua Kushner—the brother of Jared Kushner, Donald Trump's son-in-law.

This prospectus was prepared by JPMorgan Chase, the same American bank that spearheaded the failed European Super League plan five years ago.

In addition to the previously reported $20 million (£15 million) signing bonus from FIFA to its 211 member associations (to be disbursed as early as January next year), the document also predicts that by cycle 2035-39, the four-year FIFA Forward grant for each member will increase to $24 million.

JPMorgan Chase explicitly stated in its sales materials that this growth would come from "an expanding portfolio of events," "third-party capital sources and debt financing," and prioritizing "high-yield" partners and events.

The material also mentions that the number of international events held each year will increase from 200 to more than 450 , more than doubling. If implemented, this will put enormous pressure on players' competition load.

Increasing the frequency of World Cup events is the most obvious way to increase revenue. Five years ago, Infantino proposed changing the World Cup to be held every two years.

JPMorgan Chase also suggested that television broadcasting rights for major events such as the World Cup could be sold to pay channels or streaming platforms, and mentioned a plan to "expand and optimize media rights monetization".

JPMorgan Chase claims that FIFA is "under-monetized," but it's worth noting that it compares FIFA's revenue to that of other sports leagues, based on club or franchise revenue rather than with other similar governing bodies.

FIFA's reported annual revenue of $3.6 billion pales in comparison to the NFL's $21.2 billion, MLB's $13.1 billion, and the NBA's $12.5 billion.

The document, sent to all 211 member associations Wednesday evening, immediately sparked strong reactions. One senior figure questioned why FIFA, with approximately $4 billion in cash reserves and accumulated revenue of $15 billion over the current four-year cycle, needed to take on debt. Another pointed out the oddity of comparing a global governing body to a private member league, while JPMorgan Chase's proposed timeline for the deal was also questioned.

According to the document, investors will receive a "term sheet and selected materials" in August prior to the FIFA members' vote. Notably, other parts of the prospectus make almost no mention of the investor group, failing to disclose investor identities, expected returns, or exit terms. Another significant omission is the complete absence of any mention of women's football in this 25-page document.